What are you trying to achieve? Select the challenge that’s most relevant to you and you’ll move on to the next section
You’ve a great idea for a new product, but need to manage the process effectively. Read how other companies did it.PROCEED
Entering new markets can greatly increase sales. Read how other companies did this to great effect.PROCEED
Improving packaging can increase sales and cut costs. Read how companies managed this process and gained big benefits.PROCEED
Gaining bigger clients, or entering a supply chain which includes them, benefits your business. Read how others did this.PROCEED
Becoming greener is not just great for the planet – it can be great for business too. Read how companies have achieved both.PROCEED
There are many online business opportunities to be exploited. Read how companies have gained business through digital channels.PROCEED
To be a market leader you might need to look like one first. Read how rebranding helped businesses like yours.PROCEED
Whatever your business objective, there’s a case study showing how other companies have already achieved it. Be inspired by their stories, then move down to get the action plan that will help you get started too.
Change of ownership prompts rebrand to better reflect product quality and appeal more to target market.VIEW CASE STUDY
Woofwear Ltd needed help to give their products the stand out they deserved in a market crowded with lookalike products. The company had a strong reputation but its brand didn’t reflect the quality of its product range, and so needed updating.
The Design Programme helped Woofwear prepare a detailed design brief and appoint an agency, who helped plot where they were and where they wanted to be. This led to a clear set of brand guidelines, new website and new packaging.
The rebranding led to a 50% increase in Woofwear’s sales and an increase in overseas interest – plus an edge over competitors, new strategic direction and clear product values.
A clear set of brand guidelines makes everything – advertising to packaging and even new product development – easier as it provides a clear framework for what is and isn't in keeping with the Woof Wear brand.
John Felton, Managing Director
Wentworth Wooden Jigsaws rebranded in a bid to be sold through high-quality outlets – and have since achieved a listing at John Lewis.VIEW CASE STUDY
Wentworth Wooden Jigsaws wanted to be sold through high-quality outlets such as Hamleys, John Lewis and Harrods, but to do so they needed to update their identity and packaging.
Wentworth got in touch with The Design Programme’s design advisers, who helped the company find and choose a design agency with the necessary experience. The agency’s solution included a newly branded website design, stationery and flyers, as well as the new packaging.
Following the rebrand, Wentworth achieved a new listing at John Lewis The new-look branding does a great job of reflecting the company’s premium position, and is more appealing to a broader consumer base.
It was clear from the outset that Wentworth’s proposition and products are both first rate. The new brand, and subsequent roll-out, has clearly set them up for future success.
Lynne Elvins, The Design Programme adviser
Product rebrand triggers company rebrand that boosts company profile and credibility.VIEW CASE STUDY
Viper Subsea wanted to expand their business by moving into developing high spec new products for the wind turbine and offshore oil and gas industries, and knew they’d need great branding.
The company met with The Design Programme’s design advisers, who helped develop a detailed brief which outlined the project’s objectives and strategy and choose a suitable agency. Whilst looking at branding the new product, the agency suggested that Viper also review their overall identity, to improve their image and solve some practical issues they had with their logo.
Since rebranding the company, Viper’s revenue has more than doubled in a year, and they’ve also taken on 30 new staff and won two awards.
This is probably one of the best investments in terms of value for money Viper has made.
Max Nodder, Director
Titan Enterprises turned revolutionary new technology into a world-beating product which is now sold in 40 countries.VIEW CASE STUDY
Titan Enterprises had developed revolutionary new flowmetre technology, but needed to turn it into a world-beating product – and rebrand their whole company alongside.
The Design Programme put Titan in touch with a design agency, who helped them design and launch a product that matched their ambitions for the technology, and create new company branding that better represented their market leading position.
The new product, Atrato, has been globally acclaimed. Titan has sold over 250,000 units into 40 countries worldwide, and the product has a repeat purchase rate of 95%.
For us, it is an extremely big deal which has transformed us from a manufacturer to a global licensing business.
Trevor Foster, Director
New, web-based complimentary services and database gives laboratory and consulting business advantage over competitors.VIEW CASE STUDY
A new, interactive website with secure customer log in, appointments system and database services gives high tech lab company advantage over competitors maintains their competitive edge and saves time and money.
Scientific Services Ltd., a nationally respected laboratory and scientific consulting business, wanted to bring new online and offline services to their customers, so enabling them to offer a better range of services and allow them to move into new areas. This would give them a unique position in the market and secure their place as market leaders.
The web based approach was driven by the desire to raise awareness of new products and services and to give a better service to clients. The resulting website provides a customer focussed range of services as well as an online tool for analysts working in the field, so saving time, money and reducing their carbon footprint.
The IT-based booking system is unique in our sector and our clients love it – it's a real source of added value for them.
Dr Tim Hamilton, Managing Director
Electrical automotive specialist rebrands to attract bigger customers and triples turnover in two years.VIEW CASE STUDY
R&D Vehicle Systems were successfully providing electrical engineering design services to the automotive industry, but wanted to attract bigger clients and prepare for future growth.
The Design Programme put RDVS in touch with design advisers who helped them assess the business and identify key areas on which to focus, which included brand and business development. The company decided to rebrand and reposition themselves in the marketplace.
Since the rebranding RDVS has tripled its turnover and attracted two valuable new clients valued at almost £500,000. Staff numbers have grown from four to 21, and RDVS has moved into new premises.
The design process forced us to stand back, look at the business overall and reassess our approach – which is critical for any growing business.
Rob Millar, Director
Proporta wanted to become a greener business, so they launched a green range which has since won awards.VIEW CASE STUDY
Proporta manufacture cases for smartphones, tablets and MP3 players. Aware of the short fashion-led lifecycle of their products, they decided to launch a green range, but asked us to guide them through the process.
We put Proporta in touch with a consultant, who helped them access funding for environmental innovation and sustainable design. Proporta launched their green range, moved to using a recycled plastic blend across all their ranges where possible, and switched to carbon neutral shipping.
As well as reducing Proporta’s carbon footprint, the new range allowed the company to enter new markets, and has since won them awards.
When we decided to launch a ‘green’ range we knew we wanted to do it wholeheartedly and not just climb aboard the greenwash bandwagon.
Graham Boyd, Senior Product Designer
Brian Taylor had created PixelPin, revolutionary visual password technology with exciting possibilities, but needed help to make it sell.VIEW CASE STUDY
Brian Taylor had created PixelPin, revolutionary visual password technology with exciting possibilities. Brian had the knowledge to develop the idea, but needed help to make it a useable product, take it to market, and gain further funding.
Brian got in touch with The Design Programme, who helped him devise a plan to improve the website and brand, identify potential markets, develop the technology and work on designing the product to be more user-friendly.
PixelPin’s launch was a great success, and it has proven itself to be an innovative, revolutionary product with a market ready to welcome it, won multiple awards and grants and established its own online community.
The technology was working, but though it was attracting a lot of interest I was struggling to close any deals. What I didn't have was a clear idea of how to design it as a product or – as importantly – what its market should be.
Brian Taylor, Originator
Papa Pump’s new design has resulted in a better product that’s cheaper to produce, and exposed it to new markets.VIEW CASE STUDY
Papa Pump’s zero energy water pump was in use all around the world, but the company wanted to design a more efficient product, and move into new markets.
With the guidance of design advisers from The Design Programme, Papa Pump set about finding out what their customers liked about their pump, why they’d bought it and the qualities they valued most. The company then worked with a product design specialist on a new version of the original.
The new Papa Pump is smaller, lighter and cheaper to produce, and though the cost of the pump to the customer has halved, its efficiency has improved by 20%. Producing such an improved product has opening up new markets and saved money at the same time.
Our redesign has opened up new markets, reduced energy use, and offers solutions to flooding or drought caused by climate change.
Hugh Swire, partner
EU legislation drives need for manufacturer to tighten control of chemicals, resulting in better compliance and client relationships.VIEW CASE STUDY
Paladone supply and manufacture novelty items and toys, but despite a strong ethical trading practice they were at risk of falling foul of new EU directives. The company had to assess which of thousands of chemicals they could legally use and check that illegal ones weren’t present.
Thanks to help from an environmental management consultancy and The Design Programme Paladone audited its products in line with the new directives – and beyond. The company then designed the undesirable substances out of their products, and shared this news with Marks and Spencer, one of their major customers.
Being so open and rigorous has strengthened Paladone’s relationship with Marks and Spencer, and paved the way for a good ongoing relationship. The company brand has been bolstered by its products’ legal compliance – and the company now enjoys problem free inspections.
The commercial benefits can’t be ignored. Paladone will always comply with legislation but this detailed research highlights the overarching ethos behind the company and is sure to have improved our relationship with Marks and Spencer.
Audrey Mealia, Paladone Products
Ovenden’s four businesses needed to be pulled together under one brand, and in doing do they opened new markets and refreshed their image.VIEW CASE STUDY
Family business Ovenden was very diverse; it consisted of four companies supplying haulage, plant hire and aggregate, and had a wide range of customers. They needed to appeal to them all, but their brand had become inconsistent over the 40 years they’d been trading – and that needed addressing.
The Design Programme helped Ovenden create a design brief, find a design agency, and make an important decision: all four companies would now operate under the same name, and the new brand would apply to everything.
This immediately made Ovenden’s business much more visible to all customers, which opened up new markets, and finally the company looked like what it had been for 40 years: professionalism and experienced.
The new branding provides our customers with a much better understanding of how we operate and what we can offer, and appeals to all our markets.
Mo Ovenden, Managing Director
The rebranding of Lumen Rooflights gave a large boost to sales, and generated a high return on investment.VIEW CASE STUDY
Tuscan Foundry Products manufacture products for period buildings, and though their Lumen rooflights had a good reputation, their closest competition had growing sales and a bigger market share. Tuscan needed to raise awareness of the Lumen brand, convey its strengths, and unlock its potential.
The Design Programme put Tuscan in touch with a design adviser, who helped the company prepare a design brief, choose an agency and begin the process of developing new branding and marketing materials for Lumen.
Lumen’s new logo, website and advertising and design templates significantly boosted sales; before, they accounted for around 35% of Tuscan’s business; following the re-branding project, this has risen to 75%.
People take us a lot more seriously now – Lumen now has a quality image that underlines its great designs and durability. Previously, I thought design meant a logo or new brochure. Though we got both as a result of this process we also ended up with much more.
Paul Trace, Tuscan Managing Director
Lotus Ultrasonic Scalpels are among the best in the world – and it needed new branding that told everyone so.VIEW CASE STUDY
Lotus Ultrasonic Scalpels are among the best in the world – but the company that produced them, SRA Developments, spent little time on their branding, packaging and marketing messages. It was clear that the brand needed a major overhaul if they were to stand out from multinational competition.
The Design Programme put SRA in touch with a design adviser and together they wrote a project brief and selected a design agency, who created a new brand that positioned Lotus as a world leading product.
Thanks to its rebranding Lotus is now positioned as first choice in its field, and its unique qualities are clear to all. New European markets have opened up, and the company has won awards.
We’re very proud of the new image. The whole team has embraced it and it’s given our sales teams huge confidence.
David Wright, Marketing Director
Littlepod’s new brand enabled them to increase sales, reach valuable new markets and grow the business.VIEW CASE STUDY
New business LittlePod sold natural vanilla products to the professional catering and ‘semi-pro’ home cook markets, and needed to get off the ground with a great brand – and stand out from their competitors.
The Design Programme put Littlepod in touch with a packaging design consultant, who helped prepare a design brief and advise on the design development process. With a clear roadmap in place, the design agency created a brand and packaging designs that showed the product’s environmental credentials and positioned it as a premium product.
The product has since won awards and endorsements from celebrity chefs. Sales have boomed across global markets, and the company now has its own premises and four staff.
As someone setting up their own business I thought what I needed to do was take control – of everything. What I learned was the importance of collaboration and trusting the design process, and I got a far better end result by doing so.
Janet Sawyer, Founder and MD
Flambeau Europlast used design-led thinking to fulfil its manufacturing potential and triple its turnover.VIEW CASE STUDY
As a plastics manufacturer making products for third parties, Flambeau Europlast needed to stabilise the business, invest in its key skills and prepare for growth. But this meant either selling its large manufacturing site to downsize to smaller premises – or increasing production to fill the space.
The Design Programme helped the company identify the most potential for growth: producing its ‘own label’ products. This led to Flambeau buying out two companies who were already producing their own range of products, which tripled turnover and provided them with a new route to market.
Shortly afterwards the company appointed a product design engineer, and launched their first in-house babycare products. The company’s manufacturing potential has been reached – with the potential for more.
This is just the start of our journey. We can now develop our market share through innovation and product development, and maximise the efficiency of our manufacturing plant.
John Wingfield, Managing director
Epicurian redesigned their packaging and cemented their relationship with a big customer.VIEW CASE STUDY
Epicurean supplies melamine and acrylic products to retail, and had been dealing with the John Lewis Partnership for over 20 years. When they were asked to become one of its key suppliers it meant their packaging had to be completely refreshed.
The Design Programme guided Epicurian through the process of developing their new packaging. The new designs delivered everything they needed to, yet still clearly belonged to Epicurean’s brand.
As well as cementing their relationship with the John Lewis Partnership, Epicurian have gained new eco credentials and a fresh new look – which they’ve since decided to roll out across their entire range.
We have new green credentials, a fresh image and we genuinely believe we will increase sales across the range.
James Fox, Epicurean Director
Datasource Recruitment gained nine new clients and increased turnover and company value following successful rebranding.VIEW CASE STUDY
Datasource Recruitment wanted to grow and move into new markets, but without a recognisable brand they were unknown to all but a few specialist clients.
The Design Programme’s design adviser helped them decide to refresh their image to reflect their experience and quality. After guiding the company through choosing and briefing an agency, the adviser then helped them clarify their goals and message to help shape their new brand.
Datasource’s fresh new logo, website and marketing materials helped bring in nine new customers from new markets, which increased turnover and the value of the company – no mean feat in such difficult economic times.
Datasource has had a fantastic year this year: increased customer demand has resulted in an exciting growth in turnover and an increase in staff numbers.
Lindsay Babbage, Key Account Manager
Alpha Logic increased their turnover by 50% thanks to the new name, brand, logo and strap line that made their offering much clearer to new markets.VIEW CASE STUDY
Logistics and waste management company Alpha Utilities wanted to grow their customer base and raise awareness of what they offer – and ultimately, drastically increase their turnover.
With the help of a design adviser from The Design Programme, the company created a design brief and found professionals who provided them with a new name, brand, logo and strap line that made their offering much clearer to new markets – and they went forward as Alpha Logic. Improvements to the company website also meant they were able to offer better services to their customers.
These improvements opened new markets and the company recognition has improved. But more importantly, turnover has risen by 50%, six new jobs have been created, and customer satisfaction has increased.
Our turnover’s increased by virtually 50% to around £800,000, created six new jobs, and helped us tailor our service to meet our customers’ needs.
Ben Phillips, Operations Director
222 Sports created an innovative swimming product with global appeal – and in doing so they also created a new market.VIEW CASE STUDY
222 Sports had developed Swimtag, a digital means of recording progress in the pool. Despite producing a successful early prototype, securing funding for market research and knowing what they wanted to achieve, the company needed help getting to the next stage.
The Design Programme’s design advisers introduced 222 Sports to experts who helped speed up problem solving, and helped create a product that the market wanted. They also developed an iPhone app to test international interest, which has sold 4,500 to date.
Swimtag is now used by more than 7,500 individuals and leisure centres worldwide. 222 Sports has realised its innovative product’s full potential, and proved to investors that there’s a global market for it.
Swimtag is here, and it's a first. We’ve created a new market.
Kieran Sloyan, Managing Director
Eric Wall Ltd proved its eco credentials and attracted a major new customerVIEW CASE STUDY
Agricultural business Eric Wall Ltd were developing a supplier relationship with Sainsbury’s, but to take it further they needed to quantify their eco credentials.
They received funding from The Design Programme to run a project which showed where savings were already being made on CO2, water and landfill waste.
The project helped demonstrate the company’s shared values with Sainsbury’s, and that they were a good potential partner with this major supplier.
The process has highlighted the role corporate responsibility has played in driving our business forward for all the right reasons.
Paul Faulkner, Commercial Manager
Now you know what you want to achieve and are feeling inspired, download your action plan and get started on your project.
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If you’re about to take on a design project, or thinking about it but don’t know where to start, then Design Mentor can help.
As a team of professional design managers, advisers and mentors we understand that beginning a design project for the first time can be daunting. We also know that it can take time, resources and energy to make things happen – and often more than you thought.
But we also know that design can have a massively positive effect on your business – and in more ways than you might imagine.
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So, it’s our experience and expertise that lies behind the advice given on this site. Each of the ‘Inspiring stories’ of businesses using design on this site has been managed by one of our design mentors in the South of England. Many of the businesses we worked with agree that working with The Design Programme has helped to bring clarity, confidence, direction, knowledge and real business results.
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If you’re prepared for the process of working with a designer you’re much more likely to make the most of their expertise and be pleased with the end result.
This is the key document you’ll use to instruct the designers on the project – what you want to be done, by when and why. It’s very important that you write a brief before you look for a designer, so that you know exactly what it is you need. Make the brief detailed but concise.
Now it’s time to find a designer but how do you go about narrowing down the field? Ask yourself the following questions:
A graphic designers, digital designers, product designer, industrial designer, design engineer, interior designer, user-interface designer or sustainability designer?
Unless your project needs different types of designer the size of the design agency is less important than their suitability. A smaller company can be cheaper, as larger agencies may have higher overheads.
Word of mouth is the most straightforward way of finding a designer, but ensure they have the specialist skills you need
Professional bodies have knowledge of local or regional agencies and have often vetted them.
Searching online is a quick, cheap option but make sure you have a clear idea of the type of designer you need.
You need to strike a balance between convenience and the need for the right designer for your project. Face to face contact can be very important in a design project, and excessive distance between client and designer will incur travel costs.
Working with offshore providers is sometimes tempting as they can be low-cost, but it’s important to be able to communicate well with the designer. Working via skype, email and online can work, and the amount of one-to-one contact that happens during a project can be exaggerated. But bear in mind that if your design brief is complex, it’s often better to meet face to face.
It’s helpful if your designer has experience in your specific sector, but it’s their approach to your project and their ability to absorb the nuances of a market sector that’s important. Possibly a more important factor is that they have experience in your type of project.
Once you’ve found some suitable designers, shortlist two or three.
Arrange a meeting with each, send them your design brief in advance, then make sure you ask them lots of questions and cover the following: their background; staff and capabilities; relevant project work; your design brief; how they’d approach the brief; specifics about how the project might be managed; and what the designer would need from you.
Usually the designer would want to consider costings based on what they have heard and provide these shortly after the initial meeting. Make sure you get a summary of the entire estimated costs, and find out about payment terms, too.
Now you can compare the candidates using a combination of interview performance and pricing. Then you need to formally commission them. Agree a scope of work and objectives – signing a contract is good practice here to set out expectations. Make sure you establish who owns copyright and intellectual property, too.
When you engage a designer these are the broad steps that a project typically follows.
This is where a variety of initial ideas based on your brief are proposed, and you choose a single concept for further development.
The selected concept is developed and refined, and then presented for your approval and advice on revisions, if needed.
This is when the concept is applied to reality so that you can see how it might work.
If any evaluation and testing is required it would be undertaken here, though some early stage testing may be part of the earlier development process.
If working in print or online you’ll have a proofing stage where the designs are taken to artwork. This is where they take their final form before print or going live, and typos, colour corrections and minor changes can be made.
The final stage, when everything gets ready for launching to your customers.
Once your project’s nearing conclusion it’s useful to maintain your relationship with your designer as they can help review the performance of the design and contribute to longer term evaluation.
Undertaking a design project for the first time can be daunting and takes time and energy – often more than you expected. All of the design projects described on this website were developed with professional design management support from Design Mentor.
If you feel you need professional help with your project get in touch with us. We have a team of experienced design advisers who can help you at any stage.
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